The circuit break in this missing segments fault could be caused by two main things. Firstly, it could be due to an electric insulator getting in between the elastomeric strip and the exposed pads of the LCD and PCB. This could come in the form of a build up dust or grim, or even oxidation of the exposed PCB pads. To repair this, just clean all the pads and the elastomeric strip itself. I recommend using isopropyl alcohol and a cotton ear bud or cue tip. Just saturate the bud with the alcohol and scrub until it’s clean. Then reassemble the device and test.
Alternatively, this fault could also be caused by a separation between the elastomeric connector and it’s adjoining contacts. I.e. it has lifted off or away from the pads that is it supposed to be pressed against. This is usually caused by vibration. Typically, there will be a method of mechanically tightening or pressing the elastomeric connector against it’s pads. Such as a screw or adhesive, which with time and vibration (and maybe a little heat) can become undone enough that it allows the connector enough space to move away from it’s pads. To repair this, just re-tighten the screw or re-secure the elastomeric connector with tape if needs be.
